In order to build successful startups in developing countries, entrepreneurs need to fully understand the complexity of the market. These markets look very different than hubs like Silicon Valley, so how you design, launch, and fund companies need to look different. A common strategy that we see in emerging markets over and over again is the attempt to replicate business models that previously worked in developed countries. Innovators, entrepreneurs, and investors often believe that a company’s success in a specific demographic will work in the developing world, granted some cultural and operational tweaks are made to adapt to under-developed market constraints.